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Your Marketing Sucks by Mark Stevens (2005, Paperback, Reprint) 
Your Marketing Sucks by Mark Stevens (2005, Paperback, Reprint)

 
Your Marketing Sucks by Mark Stevens (2005, Paperback, Reprint)

Author: Mark Stevens
Publisher: Three Rivers Pr
Publication Date: 2005-04-26
Language: English
Format: Paperback
ISBN-10: 1400081696
ISBN-13: 9781400081691
Product ID: EPID43119062
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Details
Publication Date:2005-04-26
Edition Description:Reprint

Size
Length:239 pages
Height:8.0 in
Width:5.3 in
Thickness:0.8 in
Weight:5.6 oz

Publisher's Note
• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.

• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business.

• Fire your advertising agency if it even thinks about applying for a Clio or other creative award.

• Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.

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