You Can't Teach a Kid to Ride a Bike at a Seminar by David H. Sandler, John Hayes (1996, Hardcover)

Until I fell into David Sandler's invites I never new Selling was truely a learned skill like learning a trade (ie electrician, plummer, etc.) could be so fulfilling, and yes, indeed lucrative.

You know in todays society everyone is looking for that quick fix. Come on you know what I'm talking about. As a spoiled society we want it and we want it now. We want that easy revolutionary thing that will change our lives forever. What Sandler teachers are methods when used in a consistent manner will create an avenue where things just get a little easier. There is no quick and revolutionary fix to your selling career. Buy a Sandler book, call a Sandler training area near you, attend a free seminar and just listen with an open mind. I promise you this, if there isn't any value to what you hear, you should change your career path. Brandon Johnson-

Hard to find this great information all in one book.
David gives excellent advise and how-to/what-to for todays marketers.
I recommend this book as a staple for any serious marketer.