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Yes! by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin, Steve Martin (2008, Hardcover) 
Yes! by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin, Steve Martin (2008, Hardcover)

 
Yes! by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin, Steve Martin (2008, Hardcover)

Publisher: Free Pr
Publication Date: 2008-06-10
Language: English
Format: Hardcover
ISBN-10: 1416570969
ISBN-13: 9781416570967
Product ID: EPID63360476
Description: Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini have compiled a stimulating book on the psychology of persuasion that uses anecdotes, humor, cultural analysis, and scientific research to explain the subtle means by which peopl...
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Yes! : Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin, Steve Martin (Hardcover, 2008)
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Synopsis
Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini have compiled a stimulating book on the psychology of persuasion that uses anecdotes, humor, cultural analysis, and scientific research to explain the subtle means by which people become influenced by arguments and advertisements--the book should be popular with business managers and fans of Malcolm Gladwell of FREAKENOMICS.

Details
Publication Date:2008-06-10

Size
Length:258 pages
Height:8.3 in
Width:5.3 in
Thickness:1.0 in
Weight:11.2 oz

Publisher's Note
Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, in a volume of quick-read segments that covers a range of topics, from outmaneuvering a rival and the downside of playing devil's advocate to the shortcomings of free samples and the ineffectiveness of voice-mail messages. 60,000 first printing.

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