Publisher's Note Ivan R. Misner shows how to build a dynamic, thriving business using the oldest and most effective marketing strategy ever devised--word-of-mouth advertising. Misner presents a proven model for developing your own W-O-M marketing plan, revealing key techniques for turning positive word-of-mouth into hot sales.
This book shows you how to grow your business in the toughest of times with the oldest, best and most effective marketing method in the world.