Words That Work: It's Not What You...
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Words That Work by Frank Luntz (2007, Hardcover) 
Words That Work by Frank Luntz (2007, Hardcover)

 
Words That Work by Frank Luntz (2007, Hardcover)

Author: Frank Luntz
Publisher: Hyperion Books
Publication Date: 2007-01-02
Language: English
Format: Hardcover
ISBN-10: 1401302599
ISBN-13: 9781401302597
Product ID: EPID57107716
Description: Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen...
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Synopsis
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.

Details
Publication Date:2007-01-02

Size
Length:324 pages
Height:9.3 in
Width:6.5 in
Thickness:0.8 in
Weight:21.6 oz

Publisher's Note
A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century."

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