Words That Work by Frank Luntz (2007, Hardcover)

I found this book very interesting. What caught my eye with this book is the title. I sometimes struggle with verbal communication. I know what I want to say, but often find it difficult to say it in the manner it was meant. It is a great leaning tool, the author reveals messages in speeches that most of us were able to catch when the speech was delivered, he also points out why company's are not successful due to their marketing technique, or their CEO. I would recommend this book to those who want to improve the way they deliver a message, whether it is for public speaking, or to deliver a message to your employees, it works!