The Wizard of Ads by Roy H. Williams (1998, Paperback)

Once in a generation, a genius comes along who changes everything. Roy Williams has done that for the field of advertising and marketing. "The Wizard of Ads" is an amusing, and wholly thought-provoking look at how businesses should be marketing themselves to the public -- in ways that will surprise and delight the most hidebound of jaded consumers. Forget all that you thought you knew about advertising techniques for print, radio or television. Here, step by step, is a kind of holy grail for business owners and managers, marketing executives and copywriters, with insights you can use every day. Organized into short chapters, this book is entertaining and easy to read. You can open the book to any page at random and find yourself instantly engaged, learning how to build a business while avoiding the pitfalls. Learn how to use words in ways that will rivet the listener and mesmerize the viewer. Is it magic? Sure it is; the kind of magic that is built from wit, wisdom and good old common sense. You'll find out why this book is the "bible" of 21st Century business marketing knowhow. Who knows? One day this book may be declared illegal, so read it now while you have the chance.