Winning Results With Google AdWords by Andrew E. Goodman (2005, Paperback)

I bought this book because even though I've been doing search engine optimization for years and getting good results with organic search listings, my commercial website clients just weren't seeing the results that they (we) wanted so we knew we needed to dive into AdWords.

I haven't finished this book yet - I'm about a third of the way into it, but already I know that it will become a valuable tool for me. The first 3 chapters are a lot of overview about the rise of pay-per-click and Google's dominance, but even though I've been involved in search engine optimization for several years now, I have learned several things that I hadn't known before.

The book is a few years old now (2005), but I don't think it matters a bit. The interface may have changed in Adwords, but the concepts are still the same.

I bought this book based on recommendations of some solid sources - high rankings, danny sullivan, etc. so I hoped that I would be happy with it - it has definitely delivered so far.

It's definitely not just a light read with a lot of bullet points and white space on the page - it is meat & potatos. There is a LOT here - but it is very well organized and conducive to skipping around if needed.