| Details | | Publication Date: | 1998-03-01 |
| Size | | Length: | 240 pages | | Height: | 9.0 in | | Width: | 6.0 in | | Thickness: | 0.5 in | | Weight: | 12.8 oz |
Industry Reviews Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider; for example, the section 'Campaign Literature' covers color, layout, mailing, technology, message, printing, type, photos, direct mail, and sample ballots, and 'Grooming' includes advice on hairstyles, clothing, and jewelry. Bike's style is conversational and features lively anecdotes illustrating the success or failure of specific approaches; 15 appendixes include checklists, summaries of relevant laws, resource guides, a media glossary, and a sample news release and direct-mail piece. Certain to be useful to potential candidates. Annotation copyright H.W. Wilson Company. Carroll
Bike gives advice to candidates based on his more than 15 years of covering political campaigns as a Chicago-based journalist and now as a political consultant. . . . The volume provides practical information for potential and serious candidates on the state or federal level, including those with modest budgets. It's both a reference book and a self-help manual. Recommended for all libraries. Annotation copyright H.W. Wilson Company. Pederson
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