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Wine Marketing by C. Michael Hall, Richard Mitchell (2007, Paperback) 
Wine Marketing by C. Michael Hall, Richard Mitchell (2007, Paperback)
Author: C. Michael Hall, Richard Mitchell
Publisher: Butterworth-Heinemann
Publication Date: 2007-10-30
Language: English
Format: Paperback
ISBN-10: 0750654201
ISBN-13: 9780750654203
Product ID: EPID50870365
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Details
Publication Date:2007-10-30

Size
Length:256 pages
Height:9.3 in
Width:6.3 in
Thickness:0.8 in
Weight:21.6 oz

Publisher's Note
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this bok is on the practicalities of wine marketing. Each chapter includes the folliowing invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
* International case studies and examples to demonstrate real-life practice.
* A variety of features to facilitate learning and allow self-evaluation.

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