How to Win Friends and Influence People by Dale Carnegie (1990, Paperback, Reissue)

Entrepreneur must read! The Golden Rule for small business is to treat others as they were the most important people on the planet. It has good information and is fine to buy used because its last update was in the 80’s.

If you are in the business world this is the book that really started the self-help and motivation craze we have today. It is one of those books that is old-school and if you’re in public speaking or training you had better have this in your knowledge bank because this is mandatory reading for many old-school sales offices. This writing style is a bit dusty because it has never been updated into toady’s crazy format of sound-bite reading.

The four main topics in this book are:
a) How to handle people
b) How to make people like you
c) How to win people to your way of thinking
d) How to change people without upsetting them

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