Wikinomics by Anthony D. Williams, Don Tapscott (2006, Hardcover)

A few weeks ago, I was listening to a Podcast and they made reference to this new book - Wikinomics - by Don Tapscott. I have read all of his books as I find his research, insights, and information always make me realize how fast the pace of technology in life really is!

I am an avid researcher and read about the internet and it's effects on business. However, reading this book delivers a whole other dimension to the internet that I never connected the dots on. I don't think of myself as "living under a rock" - but this book opened my eyes to initiatives, different ways of doing business and a different outlook on how to harness these emerging technologies.

There were two instances while reading when I became a little bored (topics that did not catch my specific interest) but the rest of the book made up for that and kept my interest peaked. It was also an easy read while on vacation.

What I really enjoyed about this book, was how it distilled topics I had heard about previously and transformed them in to business applicability. Prior to reading the book, I had heard of online collabotation but never realized how extensive it was in business. How mash ups are forming, the financial model behind Craig's list, Second Life and opportunities to genereate revenue.

It will be interesting to see how this all plays out. How large corporations need to change their way of thinking and their cultures to embrace these technologies.

My son plays Runscape - to read this book and understand how his generation is embracing technology - is a huge asset.

I don't plan on reselling this book on eBay - it's a keeper. I have made many references to it already and refocussed my business plans around the ever changing younger demographics and how they embrace technology.