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Why We Buy by Paco Underhill (2000, Paperback)
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Author: Paco Underhill
Publisher: Touchstone Books
Publication Date: 2000-06-02
Language: English
Format: Paperback
ISBN-10: 0684849143
ISBN-13: 9780684849140
Product ID: EPID1178093
Description: Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.
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Not as good as the first edition, but still goodReview created: 11/08/09
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) 
I bought this book to replace my original copy that I misplaced. Eh, it was good, but not as good as the first edition. I'm not sure if things were left out or simply changed. The first edition was riviting.. this one, not so much. True to form, about 3 days after I received this one in the mail, I found my old one... yay!
Review ID: 10000000014144819
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Thank you for voting. If your vote meets our 
good book
) Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
Review ID: 10000000012186900
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