Why We Buy: The Science Of Shoppin...
hungry-bookorm(24,019)99.5%
Good
$1.00
+$3.99
Why We Buy: The Science Of Shoppin...
snowlionbooks(99,916)99.7%
Good
$5.15
Free shipping
Save 79%*
Why We Buy: The Science Of Shoppin...
powells_bookstore(38,470)99.4%
Good
$8.95
+$3.98
Save 64%*
*Learn more
Why We Buy by Paco Underhill (1999, Hardcover) 
Why We Buy by Paco Underhill (1999, Hardcover)

 
Why We Buy by Paco Underhill (1999, Hardcover)

Publisher: Simon & Schuster
Publication Date: 1999-05-01
Language: English
Format: Hardcover
ISBN-10: 0684849135
ISBN-13: 9780684849133
Product ID: EPID703830
Description: Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.
Save this productSell oneWrite a review
Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.
Refine search
Preferences
Distance
Please enter valid zipcode.
Please select a valid popular city.
Please enter valid zipcode or select a valid popular city.
Within miles of ZIP
15 results|Group by condition
Synopsis
Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.

Details
Publication Date:1999-05-01

Size
Length:255 pages
Height:9.5 in
Width:6.8 in
Thickness:1.2 in
Weight:17.6 oz

Publisher's Note
A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer loyalty.

Industry Reviews
The title for this treatment of marketing research in the retail setting is misleading. Underhill, founder of the behavioral research company Envirosell, summarizes some of the firm's conclusions about the interaction between consumers and products and consumers and commercial spaces. He lays claim to the research techniques of urban anthropology, but his casual, self-congratulatory tone and loose organization make the book inappropriate for academic use. Underhill breezes through anecdotes about how observing the mundane details of shopping improves retail sales, but there is limited grounding in the framework of his "science." Given the lack of recent titles on the topic, this is recommended for large collections with an emphasis on retailing. Paula Dempsey, DePaul Univ. Lib., Chicago
Updike

See an error? Submit a change request

    About eBay | Announcements | Security Center | Resolution Center | eBay Toolbar | Policies | Government Relations | Site Map | Help
    Copyright © 1995-2009 eBay Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy.
    eBay official time

    Error
    We're sorry, but there's been an error.
    Please try again.