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Why We Buy by Paco Underhill (1999, Hardcover)
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Author: Paco Underhill
Publisher: Simon & Schuster
Publication Date: 1999-05-01
Language: English
Format: Hardcover
ISBN-10: 0684849135
ISBN-13: 9780684849133
Product ID: EPID703830
Description: Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.
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