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Why They Buy by Pamela L. Alreck, Robert B. Settle (1986, Hardcover) 
Why They Buy by Pamela L. Alreck, Robert B. Settle (1986, Hardcover)
Publisher: John Wiley & Sons Inc
Publication Date: 1986-10-01
Language: English
Format: Hardcover
ISBN-10: 0471844578
ISBN-13: 9780471844570
Product ID: EPID1378521
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Publication Date:1986-10-01

Publisher's Note
Analyzes the purchasing psychology of the modern consumer, provides information business managers can incorporate into a successful marketing program, and shows how to identify potential markets.

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