The Value Profit Chain by James L. Heskett, Leonard A. Schlesinger, W. Earl Sasser (2003, Hardcover, Illustrated)
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Publisher: Simon & Schuster
Publication Date: 2003-01-01
Language: English
Format: Hardcover
ISBN-10: 0743225694
ISBN-13: 9780743225694
Product ID: EPID2219071
Description: Heskett and Sasser, former faculty members of the Harvard Business School, team up with Schlesinger, CEO of the Limited, to discuss the importance of "repeat customers." Using research on firms such as IBM and Wal-Mart, these authors exa...
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