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Underdog Marketing: Successful Str...
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Underdog Marketing by Edmund Lawler (1995, Hardcover) 
Underdog Marketing by Edmund Lawler (1995, Hardcover)
Author: Edmund Lawler
Publisher: Master Media Pub Corp
Publication Date: 1995-12-01
Language: English
Format: Hardcover
ISBN-10: 157101053X
ISBN-13: 9781571010537
Product ID: EPID483188
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Details
Publication Date:1995-12-01

Size
Length:202 pages
Height:9.5 in
Width:6.3 in
Thickness:0.8 in
Weight:16.8 oz

Publisher's Note
Underdog Marketing examines the conventional marketing principles that companies use when challenging a larger, more entrenched competitor. Lawler analyzes the strategies of the real-world marketers.

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