The Ultimate Guide to Electronic Marketing for Small Business by Tom Antion (2005, Paperback)

The Ultimate Electronic Marketing for Small Business is the non-techies' guide to marketing on the internet. This book takes the reader through the basics of getting his or her own domain, finding someone to design a website, and creating dazzling website copy that will not only draw customers to their website but also encourages potential customers to spend money. Among the most emphasized topics are the benefits of viral marketing methods such email lists, newsletters, and free ebooks.

The Ultimate Electronic Marketing for Small Business takes a bit different approach from other internet marketing books. Most books of this type assume that the small business entrepreneur will be creating their business themselves from building the website through all aspects of promotions and sales. This book, however, illustrates that you can find individuals with specialized skills such as website design and ghostwriting to create professional results without spending a fortune. Moreover, in handing over these tasks, the entrepreneur can spend more time on activities that actually draw in more money. I personally like the hands on aspect of website design and writing but I respect that not everyone enjoys these tasks. Therefore, I believe that the hints in this book could be beneficial to those individuals.