Tupperware by Alison J. Clarke (1999, Hardcover) 
Tupperware by Alison J. Clarke (1999, Hardcover)

 
Tupperware by Alison J. Clarke (1999, Hardcover)

Publisher: Harpercollins
Publication Date: 1999-09-01
Language: English
Format: Hardcover
ISBN-10: 1560988274
ISBN-13: 9781560988274
Product ID: EPID568264
Description: This cultural history examines the special role that Tupperware played in 1950s suburban American life and the inventive business practices that led to its phenomenal success.
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Synopsis
This cultural history examines the special role that Tupperware played in 1950s suburban American life and the inventive business practices that led to its phenomenal success.

Details
Publication Date:1999-09-01

Size
Length:241 pages
Height:9.0 in
Width:6.0 in
Thickness:1.0 in
Weight:19.2 oz

Publisher's Note
Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, the author explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late 20th century consumer culture. 34 photos.

Industry Reviews
"At the heart of [Clarke's] wonderfully detailed narrative is the story of Brownie Wise, a divorced single parent from Detroit who originated the 'Tupperware party,' eventually becoming the vice president of the corporation."
Publishers Weekly (08/02/1999)

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    Top Reviews
      History of Tupperware....interesting Read
    Review created: 12/30/07
    by:
    mentaltoast (private)
    See all reviews by mentaltoast
    8 of 9 people found this review helpful.

    I picked this book up at a garage sale out of curiosity and found I actually learned a lot about the Tupperware Company, history, marketing ploys and more.

    The book has lots of neat vintage photos, advertisements from decades past, and in depth info about the marketing strategies used to make Tupperware what it is today.

    I think our society has a mental image of what Tupperware is and who markets it, but the early beginnings of the company are actually very different than society perception.

    If you have an interest in Tupperware, vintage ad material, etc, than the book is definitely an easy and interesting bedtime read.


    Review ID: 10000000004908698
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