Transnational Management by Christopher A. Bartlett, Sumantra Ghoshal (1999, Hardcover) 
Transnational Management by Christopher A. Bartlett, Sumantra Ghoshal (1999, Hardcover)
Publisher: McGraw-Hill College
Publication Date: 1999-08-01
Series: McGraw-Hill Advanced Topics in Global Management
Language: English
Format: Hardcover
ISBN-10: 0256247811
ISBN-13: 9780256247817
Product ID: EPID1174816
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Details
Publication Date:1999-08-01
Series:McGraw-Hill Advanced Topics in Global Management

Size
Length:880 pages
Height:9.5 in
Width:7.8 in
Thickness:1.2 in
Weight:52.8 oz

Publisher's Note
This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

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