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The Tipping Point by Malcolm Gladwell (2002, Paperback, Reprint) 
The Tipping Point by Malcolm Gladwell (2002, Paperback, Reprint)

 
The Tipping Point by Malcolm Gladwell (2002, Paperback, Reprint)

Author: Malcolm Gladwell
Publisher: Back Bay Books
Publication Date: 2002-01-07
Language: English
Format: Paperback
ISBN-10: 0316346624
ISBN-13: 9780316346627
Product ID: EPID1851753
Description: Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists foll...
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Synopsis
Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.

Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.

Details
Publication Date:2002-01-07
Edition Description:Reprint

Size
Length:301 pages
Height:8.3 in
Width:5.5 in
Thickness:0.8 in
Weight:10.4 oz

Publisher's Note
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint.

Industry Reviews
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Seaman

"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
New York Times Book Review - Alan Wolfe (03/05/2000)

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    Top Reviews
      I hate reading, but I loved this book
    Review created: 02/21/06
    15 of 15 people found this review helpful.

    I'll start this by saying I'm a full time college student with very little spare time. The time that I have I wouldn't spend reading a book unless I really enjoyed it, I'm deffinitly not an avid reader.

    Usualy I wouldn't write a review on something for E-bay, but I read the review written by someone else and I have to disagree. It is true that a lot of the information in there is common sense, but the Psychology behind the common sense isn't common knowledge. It is well written, and well presented. It keeps the information relevent to the reader. It is nice how the author keeps the topic moving. I hate it when you get into a subject and it gets to the point of ... we get it, why are you still talking about it? He maintains continuity of subjects, but he mixes them together in a way that keeps each idea fresh and entertaining. This book has really been an awesome read and I would highly recommend it to anyone.


    Review ID: 10000000000758406
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      A Very Thoughtful Book About Cultural Trend-Setting
    Review created: 12/06/08
    6 of 6 people found this review helpful.

    Malcolm Gladwell's Tipping Point considers the elements needed to make a particular movement gain mass appeal. The title concept, "tipping point," occurs when something that began small- a few funky kids in New York's East Village wearing Hush Puppies- turns into something very large- millions of Hush
    Puppies are sold. According to the author, the success of advancing any idea depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context.

    Gladwell offers a theory of social dynamics that he contends will provoke a mass behavioral change. He offers numerous anecdotes to make his point: Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. After analyzing a number of fascinating psychological studies, he propses that tipping points occur when subtle alterations in the environment, such as the eradication of graffiti, are enacted by a small number of people who act as connectors, mavens, and salesmen. As he applies his strikingly counter-intuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television programs to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based, in
    great part, on wishful thinking.

    Tipping Point has the feel of a cut-and-paste narrative- which is probably attributable to Gladwell's journalistic background- and is definitely not the stuff of deep academic research, or sociological thought. It is, however, an entertaining read that I would HIGHLY RECOMMEND and should affirm what we already knew, if we were honest with ourselves.


    Review ID: 10000000009659288
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