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The Tipping Point by Malcolm Gladwell (2000, Hardcover) 
The Tipping Point by Malcolm Gladwell (2000, Hardcover)

 
The Tipping Point by Malcolm Gladwell (2000, Hardcover)

Publisher: Little Brown & Co
Publication Date: 2000-03-01
Language: English
Format: Hardcover
ISBN-10: 0316316962
ISBN-13: 9780316316965
Product ID: EPID795934
Description: A social critic studies a broad canvas of human activity, isolating specific examples of products, ideas, or innovations that captured the imagination and made an impression on the public usually because of a slight but significant "slan...
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Synopsis
A social critic studies a broad canvas of human activity, isolating specific examples of products, ideas, or innovations that captured the imagination and made an impression on the public usually because of a slight but significant "slant." A New York Times Notable Book for 2000.

Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.

Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.

Details
Publication Date:2000-03-01

Size
Length:279 pages
Height:8.3 in
Width:5.8 in
Thickness:1.0 in
Weight:13.6 oz

Publisher's Note
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight--or crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment.

Industry Reviews
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Seaman

"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
New York Times Book Review - Alan Wolfe (03/05/2000)

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    Top Reviews
      A Very Thoughtful Book About Cultural Trend-Setting
    Review created: 12/06/08
    6 of 6 people found this review helpful.

    Malcolm Gladwell's Tipping Point considers the elements needed to make a particular movement gain mass appeal. The title concept, "tipping point," occurs when something that began small- a few funky kids in New York's East Village wearing Hush Puppies- turns into something very large- millions of Hush
    Puppies are sold. According to the author, the success of advancing any idea depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context.

    Gladwell offers a theory of social dynamics that he contends will provoke a mass behavioral change. He offers numerous anecdotes to make his point: Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. After analyzing a number of fascinating psychological studies, he propses that tipping points occur when subtle alterations in the environment, such as the eradication of graffiti, are enacted by a small number of people who act as connectors, mavens, and salesmen. As he applies his strikingly counter-intuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television programs to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based, in
    great part, on wishful thinking.

    Tipping Point has the feel of a cut-and-paste narrative- which is probably attributable to Gladwell's journalistic background- and is definitely not the stuff of deep academic research, or sociological thought. It is, however, an entertaining read that I would HIGHLY RECOMMEND and should affirm what we already knew, if we were honest with ourselves.


    Review ID: 10000000009659297
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