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Three Clicks Away by Daniel Marovitz, Jon Lowy, Michael Drapkin (2002, E-book) 
Three Clicks Away by Daniel Marovitz, Jon Lowy, Michael Drapkin (2002, E-book)

 
Three Clicks Away by Daniel Marovitz, Jon Lowy, Michael Drapkin (2002, E-book)

Publisher: John Wiley & Sons
Publication Date: 2002-03-01
Format: E-book
ISBN-10: 0471436828
ISBN-13: 9780471436829
Product ID: EPID52849901
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Publication Date:2002-03-01

Publisher's Note
On the Web, you should never be more than 3 clicks away from the information you need
3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

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