Three Clicks Away by Daniel Marovitz, Jon Lowy, Michael Drapkin (2001, Hardcover)

"Three Clicks Away contains critical information for both new and experienced web managers. Topics as far ranging as creating an effective strategy, staffing, organizing projects, launching an e-commerce site, and managing for growth and scale are all covered intelligently and accurately. This book should be read by any manager whose business relies on the Internet."–Jonathan Seelig, Vice President of Strategy and Corporate Development and cofounder, Akamai Technologies

"Impressive. There are so many books out there that try to speak intelligently on the new economy and how the Internet is changing traditional business, but few are as comprehensive as Three Clicks Away."–Ronald Lamprecht, Manager, Business Development, CNBC.com

"I found this to be an interesting, authentic, and enjoyable account of the way ebusiness gets done."–Damian Manning, Vice President, Digital Media, The MTVi Group

On the Web, you should never be more than 3 clicks away from the information you need
3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.