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Thinking for a Living by Joey Reiman (1998, Hardcover) 
Thinking for a Living by Joey Reiman (1998, Hardcover)

 
Thinking for a Living by Joey Reiman (1998, Hardcover)

Author: Joey Reiman
Publisher: Longstreet Pr
Publication Date: 1998-05-01
Language: English
Format: Hardcover
ISBN-10: 1563524694
ISBN-13: 9781563524691
Product ID: EPID1117506
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Details
Publication Date:1998-05-01

Size
Length:201 pages
Height:9.0 in
Width:5.8 in
Thickness:0.8 in
Weight:15.2 oz

Publisher's Note
Can one idea be worth a million dollars? Of course. But what is a million-dollar idea worth if it is poorly executed? In this ground-breaking, paradigm-shifting book, creative genius Joey Reiman presents a convincing argument for the value of raw ideas.

Industry Reviews
The "big idea" behind this book is that ideas are becoming more valuable. Reiman became wealthy in advertising, then founded BrightHouse, a company that sells ideas. He offers many anecdotes about how creative thinking has paid large rewards in his life but little advice for those who would emulate him. He insists throughout that ideas are the currency of the future, but he gives few clues as to who will buy these ideas and who will execute them. His material is scattered, with no clear idea of where it is going, ranging from anecdotes to a four-page "history of the world through advertising" to brief biographies of outstanding thinkers to models of how the mind generates ideas and even a few, very general management tips. Perhaps he intended this book to be read "experientially" rather than as a simple presentation of information a form he says is outdated-but such an interpretation is generous. Mildly entertaining and thought-provoking but with little of practical value. A.J. Sobczak, formerly with California State Univ., Northridge
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