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The Survey Research Handbook by Pamela L. Alreck, Robert B. Settle (1994, Hardcover, Subsequent Edition) 
The Survey Research Handbook by Pamela L. Alreck, Robert B. Settle (1994, Hardcover, Subsequent Edition)

 
The Survey Research Handbook by Pamela L. Alreck, Robert B. Settle (1994, Hardcover, Subsequent Edition)

Publisher: Irwin Professional Pub
Publication Date: 1994-12-01
Series: Irwin Series in Marketing
Language: English
Format: Hardcover
ISBN-10: 0786303581
ISBN-13: 9780786303588
Product ID: EPID65996
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Details
Publication Date:1994-12-01
Series:Irwin Series in Marketing
Edition Description:Subsequent

Size
Height:9.8 in
Width:8.0 in
Thickness:1.2 in
Weight:35.2 oz

Publisher's Note
Information is a vitally important asset for today's organizations--often even more important than financial, technical, or human resources. Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. Without technical buzzwords or statistical jargon, this book provides the methods and guidelines for conducting practical, economical surveys from start to finish.

Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish.

Industry Reviews
A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided into four sections: planning and designing the survey; developing survey instruments; collecting and processing data; and interpreting and reporting results. Annotation copyright Book News, Inc. Portland, Or.
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