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The People's Tycoon by Steven Watts (2005, Hardcover) 
The People's Tycoon by Steven Watts (2005, Hardcover)

 
The People's Tycoon by Steven Watts (2005, Hardcover)

Author: Steven Watts
Publisher: Alfred a Knopf Inc
Publication Date: 2005-08-09
Language: English
Format: Hardcover
ISBN-10: 0375407359
ISBN-13: 9780375407352
Product ID: EPID30754192
Description: In this biography, Steven Watts tells the story of the rise of Henry Ford from his farm-boy roots in the 19th century to his position as the businessman who, perhaps more than anyone else, changed America in the 20th. Wells documents For...
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Synopsis
In this biography, Steven Watts tells the story of the rise of Henry Ford from his farm-boy roots in the 19th century to his position as the businessman who, perhaps more than anyone else, changed America in the 20th. Wells documents Ford's inventions--including the Model T and the assembly line--but it is Ford's intuitive grasp of the potential of the masses as consumers that stands out. Ford designed the Model T so that it was priced within reach of the average person. He also understood that incentives such as higher wages for workers would result in greater productivity--and a larger consumer class. Ford was a compelling public figure, a celebrity who always kept Americans interested, and this was essential to creating his unique and lasting brand. Watts's biography is warts-and-all, refusing to gloss over Ford's anti-Semitism or his cruel treatment of his son, Edsel. Nevertheless, in this comprehensive biography, Watts portrays Henry Ford as a practical man with a keen vision.

Details
Publication Date:2005-08-09

Size
Length:614 pages
Height:9.5 in
Width:6.5 in
Thickness:1.5 in
Weight:35.2 oz

Publisher's Note
A definitive biography of the controversial entrepreneur who transformed the world of American business explores the dramatic contraditions of Henry Ford's life, providing a revealing study of the man behind the myths and assessing his accomplishments within the context of early twentieth-century America. By the author of The Magic Kingdom.

Industry Reviews
"Steven Watts is intelligent, thorough and engaging...in telling the story of an American who not only was influential but remains unavoidable to this day: with every contemporary advertisement promising personal fulfillment through the purchase of some new product, there breathes the spirit of Henry Ford."
New York Times Book Review - Rich Lowry (09/04/2005)

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