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The King of Madison Avenue by Kenneth Roman (2009, Hardcover) 
The King of Madison Avenue by Kenneth Roman (2009, Hardcover)

 
The King of Madison Avenue by Kenneth Roman (2009, Hardcover)

Publisher: Palgrave Macmillan
Publication Date: 2009-01-06
Language: English
Format: Hardcover
ISBN-10: 1403978956
ISBN-13: 9781403978950
Product ID: EPID64466358
Description: Despite the fact that founder David Ogilvy retired in 1973 from Ogilvy & Mather after 25 years with the company, he left his mark on the field, as quotes from his writings still adorn cubicles in many ad agencies. In THE KING OF MADISON ...
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Synopsis
Despite the fact that founder David Ogilvy retired in 1973 from Ogilvy & Mather after 25 years with the company, he left his mark on the field, as quotes from his writings still adorn cubicles in many ad agencies. In THE KING OF MADISON AVENUE, biographer Kenneth Roman, who worked alongside Ogilvy for many years, reveals the compelling personality and the substantial contributions of this advertising legend. Although remembered for his creative ad campaigns, Ogilvy mastered the business end, and is credited with starting the transition to fee-based compensation as opposed to commissions. David Ogilvy was one of the first to be inducted into the Copywriters Hall of Fame. No diva, he said, "If it doesn't sell, it isn't creative."

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Details
Publication Date:2009-01-06

Size
Length:282 pages
Height:9.8 in
Width:6.3 in
Thickness:1.0 in
Weight:18.4 oz

Publisher's Note
A portrait of advertising guru David Ogilvy traces his life, from his early years to his successful tenure in the New York advertising world, explaining how his influence transformed the business of advertising into a dynamic and creative industry. 75,000 first printing.

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