THE BOX by Marc Levinson (2006) 1S...
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The Box by Marc Levinson (2006, Hardcover) 
The Box by Marc Levinson (2006, Hardcover)

 
The Box by Marc Levinson (2006, Hardcover)

Publisher: Princeton Univ Pr
Publication Date: 2006-03-20
Language: English
Format: Hardcover
ISBN-10: 0691123241
ISBN-13: 9780691123240
Product ID: EPID48248028
Description: Entrepreneur Malcolm McLean did not build a better mousetrap, nor did he invent the wheel, but he built something to transport large amounts of goods more efficiently, more quickly, and, it is argued, with less cost. In THE BOX, Marc Lev...
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THE BOX by Marc Levinson (2006) 1ST EDITION HC
HOW THE SHIPPING CONTAINER MADE THE WORLD SMALLER
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Synopsis
Entrepreneur Malcolm McLean did not build a better mousetrap, nor did he invent the wheel, but he built something to transport large amounts of goods more efficiently, more quickly, and, it is argued, with less cost. In THE BOX, Marc Levinson tells how McLean invented and marketed the container that is used worldwide to transport goods from country to country. In doing so, McLean brought forth a revolution in shipping that literally changed the world from an old to a new one.

For centuries goods were offloaded and reloaded onto ships item by item by human workers. Modern times demanded a better way, but first McLean had to sell his idea to people who shared his vision and who would invest huge amounts of money to build new ports and machinery to accomplish the task. He faced many obstacles, but eventually those who saw the future prospered, while others, including once successful centers of commerce, faded. Levinson tells a fascinating tale of change, showing how one man's vision helped bring about what Thomas Friedman calls the "flattening" of the world.

Details
Publication Date:2006-03-20

Size
Length:376 pages
Height:9.5 in
Width:6.5 in
Thickness:1.2 in
Weight:24.8 oz

Industry Reviews
"If all this commercial dynamism sounds thrilling, well it is....Mr. Levinson...knows his subject well, and he is a conscientious chronicler of this remarkable example of disruptive technology."
(04/12/2006)

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