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Targeted Public Relations by Robert W. Bly (1993, Hardcover) 
Targeted Public Relations by Robert W. Bly (1993, Hardcover)
Publisher: Henry Holt & Co
Publication Date: 1993-01-01
Language: English
Format: Hardcover
ISBN-10: 0805019758
ISBN-13: 9780805019759
Product ID: EPID1550047
Description: The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effect...
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Synopsis
The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effectiveness and lowers expenses.

Details
Publication Date:1993-01-01

Size
Height:8.5 in
Width:5.8 in
Thickness:1.2 in
Weight:19.2 oz

Publisher's Note
A strategy to help small and medium-size businesses find alternative and affordable publicity and exposure dodges the mainstream approach to target mass media and seeks out different channels to enhance visibility.

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