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The Survey Research Handbook by Pamela L. Alreck (1992, Paperback, Illustrated) 
The Survey Research Handbook by Pamela L. Alreck (1992, Paperback, Illustrated)

 
The Survey Research Handbook by Pamela L. Alreck (1992, Paperback, Illustrated)

Publisher: Richard d Irwin
Publication Date: 1992-11-01
Series: Irwin Series in Marketing
Language: English
Format: Paperback
ISBN-10: 0256103216
ISBN-13: 9780256103212
Product ID: EPID81819
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Details
Publication Date:1992-11-01
Series:Irwin Series in Marketing
Edition Description:Illustrated

Size
Length:470 pages
Height:9.5 in
Width:7.8 in
Thickness:1.0 in
Weight:28.8 oz

Publisher's Note
Information is a vitally important asset for today's organizations - often even more important than financial, technical, or human resources. Survey research is a powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The Survey Research Handbook combines all the various techniques, principles, skills, and activities required to conduct an effective survey project. From planning the project and composing the questionnaire to preparing the data for coding and analyzing the results, this comprehensive resource walks you step-by-step through the entire research process - without technical buzzwords or statistical jargon! The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish, including directions for organizing highly informative focus groups to initiate the survey; instructions for conducting every task and phase of the survey process; guidelines for creating vivid, dynamic report presentations; and over 300 special exhibits to help you refer quickly and easily to the information you'll need to conduct a survey.

Survey research applications cut across many institutional, disciplinary, and technical boundaries. The main purpose of this concise, one-color text is to bring together the various techniques and principles, skills, and activities that are required to conduct effective survey project. In writing this text the authors have kept two criteria in mind: 1) Is the information sufficient? and 2) is it necessary? The handbook-style format provides an easy-to-use guide for survey research projects in many different fields. The new edition consistently maintains the original How-To Format, including the popular Checklists, Guidelists, and Examples.

Industry Reviews
A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided into four sections: planning and designing the survey; developing survey instruments; collecting and processing data; and interpreting and reporting results. Annotation copyright Book News, Inc. Portland, Or.
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