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Where the Suckers Moon by Randall Rothenberg (1995, Paperback) 
Where the Suckers Moon by Randall Rothenberg (1995, Paperback)

 
Where the Suckers Moon by Randall Rothenberg (1995, Paperback)

Publisher: Vintage Books
Publication Date: 1995-11-01
Language: English
Format: Paperback
ISBN-10: 0679740422
ISBN-13: 9780679740421
Product ID: EPID1142604
Description: One can read this book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and an aggressively hip ad agency whose creative director despised cars. It is a history of advert...
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Synopsis
One can read this book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and an aggressively hip ad agency whose creative director despised cars. It is a history of advertising's journey from conventional upbeat slogans to the two-word minimalism of the 1990s. Over all, this is an inspiring and occasionally appalling look at an industry whose obsession with image has infected our entire culture.

Details
Publication Date:1995-11-01
Editor:Marty Asher

Size
Height:8.3 in
Width:5.5 in
Thickness:1.2 in
Weight:13.6 oz

Publisher's Note
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Industry Reviews
"A superb reporting job...horribly hilarious...an in-depth yet wide-canvas look at the assumptions, personalities, philosophies, successes and failures of advertising."
Drew

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