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Successful Marketing Research by Edward L. Hester (1995, Paperback) 
Successful Marketing Research by Edward L. Hester (1995, Paperback)

 
Successful Marketing Research by Edward L. Hester (1995, Paperback)

Publisher: John Wiley & Sons Inc
Publication Date: 1995-10-26
Series: A Wiley Small Business Edition
Language: English
Format: Paperback
ISBN-10: 0471123803
ISBN-13: 9780471123804
Product ID: EPID339504
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Details
Publication Date:1995-10-26
Series:A Wiley Small Business Edition

Size
Height:9.5 in
Width:6.0 in
Thickness:0.5 in
Weight:12.0 oz

Publisher's Note
A complete guide to getting and using essential information about customers and competitors. Aimed at both potential and established small business owners, this book details how to conduct this research via the least money- and time-consuming methods.

An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.

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