How to Succeed in Business by Breaking All the Rules by Dan S. Kennedy 1997, Hardcover: items on eBay.com

Publisher's Note
This lively, no-nonsense guide debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back. Entrepreneur and motivational speaker Kennedy explains in an easy-to-understand fashion how the advice of so-called "experts" runs against the experience of most successful people.

Written in a lively, no-nonsense style, the complete guide to making it big by doing everything you thought you weren't supposed to do.

Industry Reviews
Kennedy (How To Make Millions with Your Ideas, Dutton, 1996) thumbs his nose at conventional paths to success. Here he writes about both famous and not-so-famous people who have become wealthy by defying the so-called "rules." Despite the author's iconoclastic way of thinking, he does believe in hard work and a good education. However, Kennedy maintains that even without a talent for creativity, pleasing personality, professional credentials, forced positive thinking, high IQ, or a natural-born anything, you can get that job, find customers compatible with your business philosophy, and get rich quick. Regarding technology, however, he is contradictory, advising the reader to "avoid seduction by technology," on the one hand, and, on the other, stating that "technology makes it easier than ever to start businesses with very little money." Nonetheless, Kennedy's book will appeal to entrepreneurs prepared to be self-promoting and a bit arrogant. Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Stefanatos

The subtitle misleads the reader: the book does not present a plan but is a series of somewhat unrelated, anecdote-driven chapters debunking various management sacred cows. Kennedy's points are frequently well taken. Some of the shibboleths he eradicates e.g., "The customer is always right" have long ceased to be truisms. His other contrarian success strategies include such maxims as mix work and play whenever you can; forget everything you were told about persistence; don't treat everyone alike, manage by discrimination. Yet there are contradictions. Chapter 7 advises that "Quitters win a lot"; pages later, the author includes in his advice to young people the story of his phoning a potential employer every day for two weeks to secure an interview. This book does not pretend to be great management theory. Instead, the author offers counter-intuitive advice in a lively, easy-to-read style. It just might give some people the necessary nudge to earn a few million dollars or at least a few hundred thousand. (Sept.)
Lopate

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