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The Strategy And Tactics of Pricing by John E. Hogan, Thomas Nagle (2005, Hardcover)
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Author: John E. Hogan,Thomas Nagle
Publisher: Pearson P T R
Publication Date: 2005-12-01
Language: English
Format: Hardcover
ISBN-10: 0131856774
ISBN-13: 9780131856776
Product ID: EPID46592511
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Gread book to learn pricing strategyReview created: 05/03/09
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The book is very good on pricing stratey, the insights of the author can help to understand the machanism of pricing and the priciple to apply pricing stratey for macketing. A wonderful book for MBA or marketing related students.
Review ID: 10000000011825154
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