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Strategic Marketing Problems by Robert A. Peterson, Roger A. Kerin (2003, Hardcover) 
Strategic Marketing Problems by Robert A. Peterson, Roger A. Kerin (2003, Hardcover)
Publisher: Prentice Hall
Publication Date: 2003-07-01
Language: English
Format: Hardcover
ISBN-10: 0131421840
ISBN-13: 9780131421844
Product ID: EPID2484192
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Details
Publication Date:2003-07-01

Size
Length:736 pages
Height:10.8 in
Width:8.5 in
Thickness:1.0 in
Weight:60.0 oz

Publisher's Note

READ ABOUT

  • Nokia's successful Segmentation Approach and resulting cell phone offerings
  • eBay's alternative market-entry options in Latin America
  • Nintendo's launch of Game Boy Color
  • Gateway Inc.'s controversial multi-channel strategy



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