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Strategic Market Management by David A. Aaker (2007, Paperback)
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Author: David A. Aaker
Publisher: John Wiley & Sons Inc
Publication Date: 2007-03-09
Series: STRATEGIC MARKET MANAGMENT
Language: English
Format: Paperback
ISBN-10: 0470056231
ISBN-13: 9780470056233
Product ID: EPID57014723
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Strategic Market Management by David A. Aaker (2007)Review created: 03/09/08
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1 of 1 people found this review helpful.
I bought this book for school. Our bookstore overprices everything, so I look to online sites for my book. So this was a great deal and the book was in great shape. Thanks for saving me money.
Review ID: 10000000006106793
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Strategic Market Management by David A. Aaker (2007)1 of 1 people found this review helpful.
Very good framework for evaluating any business situation - provides a way of looking at the environment (competitive, technical, regulatory) as well as the past and present trends to evaluating a market situation and making marketing decisions. I like the book.
Review ID: 10000000006013504
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GREAT!Review created: 08/24/09
by:
kthrynalyc ( 8 )
The book was exactly what it said it was and it came in pretty quickly as well. It was packaged well so as to not damage the book and the book was in great shape/condition.
Review ID: 10000000013228766
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