Strategic Brand Management by Kevin Lane Keller (2002, Hardcover, Illustrated)

This book is one of the most comprehensive, clear and useful book about building brand equity. Keller's effort recaps a decade of ideas about brands, thus the reader may find here an excellent compilation of schools of thought abouts brands and branding. This book offers a comprehensive framework for understanding why brands matter, how to measure their equity and how to build strong brands, this complemented with a great number of cases about a number of leading brands in the world.

However, the book sorely misses the realities of modern marketing. Missing topics include competitive market analysis section, positioning, targeting, bonding, building communities, internet marketing.

Conclusively it is a great buy because of the significance of the compilation, but don't take it however as the only truth. This book could use an update.
The decision to buy is because for my master thesis I needed an extensive source about brand equity and branding. And that it absolutely is.

The description was accurate and I am happy with the seller's performance. The used book was in good shape as promised, and the book arrived about when I expected.

Too bad...The seller account is spamed...But it's not the seller's fault. The account shouldn't be used any more.

I love the book that I got. It was exactly how it was described by the user and the timliness of the deliver was fantastic. The price was great and I will definitely buy from this seller again.

Book is very new, than i aspected. nice and good for study. i decided the book because of the price is cheap, however, i didn't think that the book is very useful and so new like a new book, even the saller say that it is good condition.