
Great alternative!
I'm writing this review from the viewpoint of a college student. This international edition has the EXACT same materials as the hardcover 3rd edition that is required for my marketing course. The diagrams, examples, and exhibits are all the same. The only difference is the picture on the cover. This book covers a lot of concepts I deem as valuable information for when I actually work in the marketing field.
The concepts taught in the book is supplemented with examples of real companies and products (ie. Coke, Starbucks, car manufacturers, etc), therefore I find it easier to apply the concepts to real-world situations.
Review ID: 10000000008776427

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