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Store Wars by Judith Corstjens, Marcel Corstjens (1995, Hardcover) 
Store Wars by Judith Corstjens, Marcel Corstjens (1995, Hardcover)
Publisher: John Wiley & Son Ltd
Publication Date: 1995-03-01
Language: English
Format: Hardcover
ISBN-10: 0471950815
ISBN-13: 9780471950813
Product ID: EPID570200
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Details
Publication Date:1995-03-01

Size
Height:9.5 in
Width:6.5 in
Thickness:1.2 in
Weight:23.2 oz

Publisher's Note
Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of mind space and shelf space. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, and their strengths and limitations. Store Wars is an excellent tool for both the manufacturer and the retailer. For those who have to confront the issues of customer loyalty, trade marketing, category management, own label production, efficient consumer response, range rationalization, and value engineering, this book will offer sound insight and advice.

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