
Solid Statistical Reference
I am self-employed. I have used this book to track operations for a small toy retailer by using standard deviation analysis; I am using this book to perform advanced statistical techniques in a marketing campaign I am doing for an importer who wants to start exporting to the Far East (PRC, HK, & Indonesia.) The book shows you step by step how to set-up things like 5-Signma tests or ANOVA for 4 group competition to further the efficacy of targeted marketing campaigns.
Because its done in Excel, I didn't have to go out & buy SPSS or another hugely expensive statistical package. (I always did my statistics in excel, but this book has shown me an easier way to set-up the controls.) If you get a chance to own a copy, do so. This is every managers' reference.
Thank-you.
Sincerely,
Scott Cohen
Consultant
Review ID: 10000000002031749

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