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Startup by Jerry Kaplan (1996, Paperback, Reprint) 
Startup by Jerry Kaplan (1996, Paperback, Reprint)

 
Startup by Jerry Kaplan (1996, Paperback, Reprint)

Author: Jerry Kaplan
Publisher: Penguin Group USA
Publication Date: 1996-10-01
Language: English
Format: Paperback
ISBN-10: 0140257314
ISBN-13: 9780140257311
Product ID: EPID57229
Description: This book tells the story of the author's wild ride in the computer business during the late 1980s. During that time, he assembled a brilliant but fractious team of engineers, software designers, and investors to pioneer the emerging mar...
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Synopsis
This book tells the story of the author's wild ride in the computer business during the late 1980s. During that time, he assembled a brilliant but fractious team of engineers, software designers, and investors to pioneer the emerging market of hand-held computers, operated with a pen instead of a keyboard. Throughout the text, he careens from crisis to crisis without ever losing passion for his revolutionary idea.

Details
Publication Date:1996-10-01
Edition Description:Reprint

Size
Height:7.8 in
Width:5.3 in
Thickness:0.8 in
Weight:8.0 oz

Publisher's Note
In 1987, Jerry Kaplan embarked on every aspiring entrepreneur's dream--he formed his own company. Startup is Kaplan's riveting and insightful story about what it takes to create and maintain a company in he computer industry--and how to handle its remains when the world is not ready to accept what it proposes. This is both an inspiring personal account and a thrilling adventure story of what goes on behind the world of the computer screen.

Industry Reviews
"A delectable account of what it's like to try to spin a dream into Silicon Valley gold."
McKendrick

"Entertaining and enlightening....STARTUP is, in a sense, Mr. Kaplan's wry diary of loss of innocence as he journeys into the corporate equivalent of Jurassic Park."
McKendrick

"A riveting, wry and often wise story about what it takes to create and nurture a company."
Eder

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