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The Sporting Goods Industry: Histo...
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The Sporting Goods Industry by Richard A. Lipsey, Thomas B. (FWD) Doyle (2006, Paperback) 
The Sporting Goods Industry by Richard A. Lipsey, Thomas B. (FWD) Doyle (2006, Paperback)

 
The Sporting Goods Industry by Richard A. Lipsey, Thomas B. (FWD) Doyle (2006, Paperback)

Publisher: McFarland & Co Inc Pub
Publication Date: 2006-05-30
Language: English
Format: Paperback
ISBN-10: 0786427183
ISBN-13: 9780786427185
Product ID: EPID53553880
Description: "This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; spo...
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Synopsis
"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.

Details
Publication Date:2006-05-30

Size
Length:169 pages
Height:9.3 in
Width:6.8 in
Thickness:0.2 in
Weight:12.0 oz

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