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Spin Selling by Neil Rackham (1988, Hardcover, Illustrated) 
Spin Selling by Neil Rackham (1988, Hardcover, Illustrated)

 
Spin Selling by Neil Rackham (1988, Hardcover, Illustrated)

Author: Neil Rackham
Publisher: McGraw-Hill
Publication Date: 1988-07-01
Language: English
Format: Hardcover
ISBN-10: 0070511136
ISBN-13: 9780070511132
Product ID: EPID34228
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Details
Publication Date:1988-07-01
Edition Description:Illustrated

Size
Length:197 pages
Height:9.3 in
Width:6.3 in
Thickness:0.8 in
Weight:20.8 oz

Publisher's Note
Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.

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