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Services Marketing by John E.G. Bateson, K. Douglas Hoffman (2005, Hardcover) 
Services Marketing by John E.G. Bateson, K. Douglas Hoffman (2005, Hardcover)

 
Services Marketing by John E.G. Bateson, K. Douglas Hoffman (2005, Hardcover)

Author: John E.G. Bateson, K. Douglas Hoffman
Publisher: South-Western Pub
Publication Date: 2005-12-13
Language: English
Format: Hardcover
ISBN-10: 0324319967
ISBN-13: 9780324319965
Product ID: EPID47778946
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Details
Publication Date:2005-12-13

Size
Length:588 pages
Height:9.3 in
Width:7.3 in
Thickness:1.0 in
Weight:38.4 oz

Publisher's Note
SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.

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