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Selling the Invisible by Harry Beckwith (1997, Hardcover)
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Author: Harry Beckwith
Publisher: Business Plus
Publication Date: 1997-03-01
Language: English
Format: Hardcover
ISBN-10: 0446520942
ISBN-13: 9780446520942
Product ID: EPID1085570
Description: Harry Beckwith, a pioneer in service marketing, provides quick, practical strategies for improving the bottom line in any business by identifying and fulfilling a client's every need.
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