Selling Online 2.0 by Michael Miller (2009, Paperback)

It used to be that eBay was made for small businesses, Mom and Pop shops, and hobbyists. The process was simple. Put your product up for auction for a few days or a week. Someone would bid, they’d pay through Pay Pal, and you’d ship the item. Of course, there was a small fee associated with the service.

Unfortunately, times have changed. Bidding on items to get a few deals was great but when you really went looking for specific items waiting for a week to maybe get a product was inconvenient. Not surprisingly, eBay is moving more towards the “Buy it Now” type of entries by increasing the fees on auctions.

Simply put, depending upon the type of products you have to sell, eBay may no longer be your best bet. Selling Online 2.0 shows the readers the pros and cons of doing business on eBay, Amazon, Craigslist, and your own website. For each option, the author takes the entrepreneur through the process of moving to a new venue and making the best use of the various features available in each case.