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Selling the Fuzzy Widget by Craig Cortello, Craig M. Cortello (2008, Paperback)

 
Selling the Fuzzy Widget by Craig Cortello, Craig M. Cortello (2008, Paperback)
Author: Craig Cortello, Craig M. Cortello
Publisher: LA Dolce Vita Enterprises Llc
Publication Date: 2008-04-22
Language: English
Format: Paperback
ISBN-10: 0978990005
ISBN-13: 9780978990008
Product ID: EPID69563995
Portions of this page Copyright 1995 - 2010 Muze Inc. All rights reserved.
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Details
Publication Date:2008-04-22

Size
Length:158 pages
Height:8.5 in
Width:5.8 in
Thickness:0.5 in
Weight:8 oz

Publisher's Note
In Selling the Fuzzy Widget, Craig Cortello condenses his 18-year career ascent from entry-level computer drafting to National Sales Manager of a successful environmental consulting firm into 50 concepts that are the essence of selling professional services. These principles of relationship development, networking, and attitude differentiate the sale of services or ""fuzzy widgets"" from other selling environments.


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