Selling Beyond Ebay by Greg Holden (2006, Paperback)

I loved this book, it was an easy flowing read. 5 stars! a must read for the powerseller struggling with eBay fee hikes, rebalancing and general poor leadership.

The author, Greg Holden is well established in the selling community and has a great grasp of how sellers can move to the next level or as the book puts it, beyond eBay. Some great background and reasons why sellers would like to move beyond eBay is include and that helps to understand why?

Greg gives us some great insight into the Amazon marketplace, BTW I bought this book on Amazon, now I am able to understand why I did.

Greg is no stranger to eBay, having written seven books on the subject, but he notes that in terms of growth, eBay is not the shooting star that it once was. Sellers are complaining about the increased competition, fee increases, and the overreaching power that eBay holds over its members. A successful online business shouldn't have to depend on a single service provider such as eBay for its success, particularly when small infractions of eBay's complex rules can shut your business down in a flash.

From the book:

New ways to make big money in online sales! EBay is still the world's most popular auction site, but it's not the only one. The savviest PowerSellers are finding new places to sell online. Selling Beyond eBay offers powerful strategies for targeting not just more buyers, but the right buyers. By taking advantage of specialty sites, other auction sites, and online storefronts, sellers can dramatically increase their profits. This book gives them:
* descriptions and reviews of hot auction sites and marketplaces like uBid, iOffer, Yahoo!Auctions, Overstock Auctions, Bidville, Bid4Assets, ebid.tv, and Amazon * profiles of successful sellers using these sites in addition to (or instead of) eBay * step-by-step instructions for creating and managing online storefronts * options for combining online storefront sales with eBay auction sales * details on how to expand sourcing options in order to sell more merchandise

There's more than one way to sell online. It's time to start Selling Beyond eBay!

About the Author
GREG HOLDEN (Chicago, IL) is the author of seven books about eBay and online auctions including Internet Auctions for Dummies, Cliff's Notes Guide to Buying and Selling on eBay, How to Do Everything With Your eBay Business, and PowerUser's Bible. He has been interviewed by The New York Times, Parents Magazine, Lifetime TV magazine, Entrepreneur, and others.